We are thrilled to announce a special session led by Allison Mercadefe, who will be sharing the hottest holiday hairstyles that clients will be clamoring for this festive season. From elegant updos to glamorous waves and everything in between, our live event will be a one-stop destination for professional stylists seeking to perfect the most sought-after holiday looks. This immersive experience will provide invaluable tips, tricks, and step-by-step demonstrations, ensuring that every stylist gains the confidence and skills to exceed their clients' expectations during the most joyous time of the year. Mark your calendars and join us for an unmissable Instagram live that promises to elevate your hairstyling game and make this holiday season truly extraordinary for you and your clients!


Allison Mercadefe

UNITE Educator

California-based stylist and owner of Prim and Proper Salon, Allison Mercadefe has made a name for herself in the beauty industry with her multifaceted portfolio as an editorial stylist, platform artist, color and extension specialist, educator and entrepreneur. Her unparalleled career expands more than two decades during which she has applied her AA in Marketing degree at Fashion Institute of Design and Merchandise and Bachelors in Business from CBU, drive, creativity, and technical skills to creating beautiful hair behind the chair, on set and backstage domestically and internationally at Fashion Week, as well as, providing cutting edge programs that advance the careers for employees. Her salon has been voted “Best Salon” in the Inland Empire for 10 consecutive years, and “Top Salon Mentoring Program” in the Inland Empire since 2014. Allison has been a UNITE Educator since 2017 and she looks forward to continuing to share her knowledge through the UNITE TV platform.