We are thrilled to announce that UNITE Educator, Allison Mercadefe will be taking center stage on this Instagram LIVE, unveiling the latest hairstyling trends predicted to take the new year by storm. With a keen eye for innovation, she'll be sharing her expertise with professional stylists, guiding them through the creation of bold and captivating looks that are destined to become the most sought-after in the industry. This live promises to be an immersive experience in pushing the boundaries of hairstyling. Get ready to be inspired, equipped, and ahead of the game as we embark on an event that will elevate your creativity and set the tone for a truly trendsetting year ahead! Don't miss out on this opportunity to be part of the next big hairstyling revolution!


Allison Mercadefe

UNITE Educator

California-based stylist and owner of Prim and Proper Salon, Allison Mercadefe has made a name for herself in the beauty industry with her multifaceted portfolio as an editorial stylist, platform artist, color and extension specialist, educator and entrepreneur. Her unparalleled career expands more than two decades during which she has applied her AA in Marketing degree at Fashion Institute of Design and Merchandise and Bachelors in Business from CBU, drive, creativity, and technical skills to creating beautiful hair behind the chair, on set and backstage domestically and internationally at Fashion Week, as well as, providing cutting edge programs that advance the careers for employees. Her salon has been voted “Best Salon” in the Inland Empire for 10 consecutive years, and “Top Salon Mentoring Program” in the Inland Empire since 2014. Allison has been a UNITE Educator since 2017 and she looks forward to continuing to share her knowledge through the UNITE TV platform.