Join us during this spooky season as our UNITE Educator, Allison Mercadefe takes over our IG live to unveil the secrets behind giving clients a hair consultation experience like never before. Professional stylists will be treated to a mesmerizing display of hairstyling tricks during blow-dry sessions that will leave clients in awe of their magical transformations. Our live event will guide stylists on how to create the most captivating looks for their clients. But the magic doesn't end there! Allison will also share insider tips on recommending the perfect hair products to ensure that clients leave with the ultimate salon experience in the comfort of their own homes. Whether you're a seasoned stylist or just starting in the industry, this Instagram live event promises to be an unforgettable journey into the realm of hair magic. Don't miss the chance to elevate your hairstyling skills and delight your clients with an enchanting experience they'll remember for years to come!


Allison Mercadefe

UNITE Educator

California-based stylist and owner of Prim and Proper Salon, Allison Mercadefe has made a name for herself in the beauty industry with her multifaceted portfolio as an editorial stylist, platform artist, color and extension specialist, educator and entrepreneur. Her unparalleled career expands more than two decades during which she has applied her AA in Marketing degree at Fashion Institute of Design and Merchandise and Bachelors in Business from CBU, drive, creativity, and technical skills to creating beautiful hair behind the chair, on set and backstage domestically and internationally at Fashion Week, as well as, providing cutting edge programs that advance the careers for employees. Her salon has been voted “Best Salon” in the Inland Empire for 10 consecutive years, and “Top Salon Mentoring Program” in the Inland Empire since 2014. Allison has been a UNITE Educator since 2017 and she looks forward to continuing to share her knowledge through the UNITE TV platform.