Join us for an extraordinary Instagram Live session where we unveil the behind-the-scenes magic of the hair trends crafted by UNITE at New York Fashion Week! Calling all hairstylists to discover the insider secrets and techniques behind the runway looks that set the trend for the upcoming season. UNITE Educator, Allison Mercadefe will guide you step-by-step, providing invaluable insights on how to recreate these cutting-edge styles in your salon. From avant-garde updos to effortlessly chic waves, we'll break down the artistic nuances and showcase UNITE products that brought these trends to life. Elevate your skills, stay ahead of the curve, and become a trendsetter in your own right. Tune in, interact with Allison, and let's bring the runway to your salon with the unparalleled style and innovation of UNITE!


Allison Mercadefe

UNITE Educator

California-based stylist and owner of Prim and Proper Salon, Allison Mercadefe has made a name for herself in the beauty industry with her multifaceted portfolio as an editorial stylist, platform artist, color and extension specialist, educator and entrepreneur. Her unparalleled career expands more than two decades during which she has applied her AA in Marketing degree at Fashion Institute of Design and Merchandise and Bachelors in Business from CBU, drive, creativity, and technical skills to creating beautiful hair behind the chair, on set and backstage domestically and internationally at Fashion Week, as well as, providing cutting edge programs that advance the careers for employees. Her salon has been voted “Best Salon” in the Inland Empire for 10 consecutive years, and “Top Salon Mentoring Program” in the Inland Empire since 2014. Allison has been a UNITE Educator since 2017 and she looks forward to continuing to share her knowledge through the UNITE TV platform.